Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and[...]

Evidence and knowledge are fundamental in professional practice. A key skill for social workers is understanding how to use the range of sources available. Being able to explain the evidence underpinning decisions and the knowledge base of professional interventions is not just good practice: it's e[...]